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Blue ocean strategy how to create uncontested market space and make the competition irrelelevent

Kim, W.Chan

Blue ocean strategy how to create uncontested market space and make the competition irrelelevent - Boston, Massachusetts Harvard Business School Press 2005 - 240p 24cm

ISBN: 9781591396192

Subjects--Topical Terms:
Market segmentation
New products

Dewey Class. No.: 658.8 / KIM

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