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International Marketing

Philip R.Cateora...[et all]

International Marketing Philip R.Cateora...[et all] - 12th ed. - Boston McGraw Hill 2004 - xxxiii,562p. ill. col. 27cm

ISBN: 0072833718

Subjects--Topical Terms:
Export marketing
International business enterprises

Dewey Class. No.: 658.8 / INT

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