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Strategic brand management building, measuring and managing brand equity

Keller, Kevin Lane, 1956-

Strategic brand management building, measuring and managing brand equity - 3rd ed. - Harlow;Upper Saddle River, N.J. Prentice Hall 2007 - xxi, 692 p. ill. 27 cm

Includes bibliographical references and index

ISBN: 9788120335400

Subjects--Topical Terms:
Brand name products--Management

Dewey Class. No.: 658.827 KEL

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