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Marketing power plays how the world's most ingenious marketers reach the top of their game

Marketing power plays how the world's most ingenious marketers reach the top of their game - New York McGraw-Hill 2007 - ix, 178 p. ill. 22 cm

ISBN: 9780071475587

Subjects--Topical Terms:
Marketing
Marketing--Case studies

Dewey Class. No.: 658.8 MAR

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