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Winning at innovation the A-to-F model

De Bes, Fernando Trias

Winning at innovation the A-to-F model Fernando Trias de Bes, Philip Kotler - Basingstoke [England] Palgrave Macmillan 2011 - xvi, 272 p. ill. 24 cm

includes bibliographical references and index

ISBN: 9780230343436

Subjects--Topical Terms:
Technological innovations--Management

Dewey Class. No.: 658.514 DEB

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