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Global business positioning ventures ahead

Czinkota, Michael R.

Global business positioning ventures ahead Michael R. Czinkota, Ilkka A. Ronkainen - New York Routledge 2011 - xviii, 250 p. ill. 24 cm

Includes index

ISBN: 9780415801942

Subjects--Topical Terms:
Export marketing
International trade

Dewey Class. No.: 658.84 CZI

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