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Marketing planning strategy, environment and context

Blythe, Jim

Marketing planning strategy, environment and context Jim Blythe, Phil Megicks - Harlow, England Pearson 2010 - xi, 264 pages illustrations 27 cm

Includes index

ISBN: 9780273724711

Subjects--Topical Terms:
Marketing--Management
Marketing--Planning

Dewey Class. No.: 658.802 / BLY

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