Personality not included:why companies lose their authencity and how great brands get it back (Record no. 3264)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00518nam a2200169#a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221019s2008 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071545211 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 0000003390 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KPPK |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ROH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bhargava,Rohit |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Personality not included:why companies lose their authencity and how great brands get it back |
| Statement of responsibility, etc. | by Rohit Bhargava |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | new york |
| Name of publisher, distributor, etc. | Mc graw Hill companies |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 301p. |
| Dimensions | 22cm |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (marketing) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Shelf |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MPIC Library | MPIC Library | Resource Center | 15/12/2008 | 1 | 658.8 ROH | 0000006547 | 20/10/2023 | 20/09/2023 | 08/09/2022 | Open Shelf |