Strategy:winning in the marketplace: core concepts,analytical tools, cases 
Arthur A. Thompson 
 - 3rd ed. 
 - Boston  McGraw Hill  2004 
 - 591p.  ill. col.  27cm 
<br/><br/><label>ISBN: </label>0072847700 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Conglomerate<br/>Industrial Management<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.4  / STR