Farase, Lois Schneider <br/><br/>
Marketing essentials  in partnership with BusinessWeek 
Lois Schneider Farase, Grady Kimbrell, Carl A. Woloszyk 
 - New York  MgGraw Hill,Glencoe  c2003 
 - xxviii,772p.  ill., col.  27cm 
<br/><br/><label>ISBN: </label>007830374 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.819  / FAR