TY  - BOOK
AU  - Arthur A. Thompson...[et al.]
AU  - A.J Strickland
AU  - John E. Gamble
TI  - Strategy:winning in the marketplace:core concepts, analytical tools, cases
SN  - 007121514
U1  - 658.4 
PY  - 2004///
CY  - Boston
PB  - Mc Graw Hill
KW  - Conglomerate
KW  - Industrial Management
KW  - Strategic planning
ER  -