Nadeau,Raymond A. <br/><br/>
Living brands  collaboration+innovation=customer fascination 
Raymond A. Nadeau 
 - New York  McGraw-Hill  2007 
 - xix 302 p  Col. ill  24 cm 
<br/><br/><label>ISBN: </label>9780071466141 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Adversiting--Brand name products<br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.8/27  / RAY