Cheverton, Peter <br/><br/>
Undertsanding brands 
Peter Cheverton 
 - United Kingdom  The Sunday Times  2006 
 - 139p.  24cm 
<br/><br/><label>ISBN: </label>074944665X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.827  / CHE