TY  - BOOK
AU  - Luntz,Frank I
TI  - Words that work: it's not what you say it's what people hear
SN  - 9781401302597
U1  - 808.04 
PY  - 2007///
CY  - Selangor
PB  - hyperion
KW  - English language
KW  - Mass media and language
KW  - Persuasion(Rhetoric)
ER  -