TY  - BOOK
AU  - Vollmer, Christopher
AU  - Precourt, Geoffrey.
TI  - Always on: advertising, marketing and media in an era of consumer control
SN  - 9780071508285
U1  - 658.800285 
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Internet marketing
N1  - Includes bibliographical references and index
ER  -