Keller, Kevin Lane,  1956- <br/><br/>
Strategic brand management  building, measuring and managing brand equity 

 - 3rd ed. 
 - Harlow;Upper Saddle River, N.J.  Prentice Hall  2007 
 - xxi, 692 p.  ill.  27 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788120335400 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL