TY  - BOOK
AU  - Keller, Kevin Lane,
TI  - Strategic brand management: building, measuring and managing brand equity
SN  - 9788120335400
U1  - 658.827 KEL 
PY  - 2007///
CY  - Harlow;Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index
ER  -