TY  - BOOK
AU  - Sekhar, B.C.
ED  - Lembaga Penyelidikan dan Kemajuan Getah Malaysia
TI  - Towards a new marketing approach and policy
U1  - 380.14567 
PY  - 1984///
CY  - [Kuala Lumpur]
PB  - Malaysian Rubber Research and Development Board
KW  - Rubber industry and trade
KW  - Congresses
KW  - Rubber
KW  - Marketing
N1  - Paper was delivered a closing address at the International Rubber Marketing Conference 83 held in Kuala Lumpur, Malaysia from 10-13 October, 1983
ER  -