Marketing power plays  how the world's most ingenious marketers reach the top of their game 

 - New York  McGraw-Hill  2007 
 - ix, 178 p.  ill.  22 cm 
<br/><br/><label>ISBN: </label>9780071475587 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8 MAR