Seth, Rakesh  1958 <br/><br/>
Creating customer delight  the how and why CRM 
Rakesh Seth, Kirti Seth 
 - Petaling Jaya, Selangor  Unipress Publications  2005 
 - 154p.  ill  20cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9834198345 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management
<br/><br/><label>Dewey Class. No.: </label>658.812  / SET