TY  - BOOK
AU  - Seth, Rakesh
AU  - Seth, Kirti
TI  - Creating customer delight: the how and why CRM
SN  - 9834198345
U1  - 658.812 
PY  - 2005///
CY  - Petaling Jaya, Selangor
PB  - Unipress Publications
KW  - Customer relations
KW  - Management
N1  - Includes index
ER  -