De Bes, Fernando Trias <br/><br/>
Winning at innovation  the A-to-F model 
Fernando Trias de Bes, Philip Kotler 
 - Basingstoke [England]  Palgrave Macmillan  2011 
 - xvi, 272 p.  ill.  24 cm 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780230343436 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations--Management
<br/><br/><label>Dewey Class. No.: </label>658.514 DEB