TY  - BOOK
AU  - De Bes, Fernando Trias
AU  - Kotler, Philip
TI  - Winning at innovation: the A-to-F model
SN  - 9780230343436
U1  - 658.514 DEB 
PY  - 2011///
CY  - Basingstoke [England]
PB  - Palgrave Macmillan
KW  - Technological innovations
KW  - Management
N1  - includes bibliographical references and index
ER  -