Blythe, Jim <br/><br/>
Marketing planning  strategy, environment and context 
Jim Blythe, Phil Megicks 
 - Harlow, England  Pearson  2010 
 - xi, 264 pages  illustrations  27 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780273724711 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Planning
<br/><br/><label>Dewey Class. No.: </label>658.802  / BLY