TY  - BOOK
AU  - Blythe, Jim
AU  - Megicks, Phil
TI  - Marketing planning: strategy, environment and context
SN  - 9780273724711
U1  - 658.802 
PY  - 2010///
CY  - Harlow, England
PB  - Pearson
KW  - Marketing
KW  - Management
KW  - Planning
N1  - Includes index
ER  -