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Living brands collaboration+innovation=customer fascination Raymond A. Nadeau by
  • Nadeau,Raymond A [author]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 2007
Availability: Items available for loan: MPIC Library (1)Call number: 658.8/27 RAY.

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Undertsanding brands Peter Cheverton by
  • Cheverton, Peter [author]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United Kingdom The Sunday Times 2006
Availability: Items available for loan: MPIC Library (1)Call number: 658.827 CHE.

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Strategic brand management building, measuring and managing brand equity by
  • Keller, Kevin Lane, 1956- [author]
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow;Upper Saddle River, N.J. Prentice Hall 2007
Availability: Items available for loan: MPIC Library (1)Call number: 658.827 KEL.

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