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Emotion marketing the Hallmark way of winning customers for life Scott Robinette and Claire Brand ; with Vicki Lenz. by
  • Robinette, Scott, 1947- [author]
  • Brand, Claire [author]
  • Lenz, Vicki [author]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Technology Education 2001
Availability: Items available for loan: MPIC Library (1)Call number: 658.821 ROB.

Creating customer delight the how and why CRM Rakesh Seth, Kirti Seth by
  • Seth, Rakesh, 1958 [author]
  • Seth, Kirti, 1966
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Petaling Jaya, Selangor Unipress Publications 2005
Availability: Items available for loan: MPIC Library (1)Call number: 658.812 SET.

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