000 00543nam a2200181#a 4500
008 221019s2007 xx 000 0 eng d
020 _a9780071466141
035 _a0000002936
040 _aKPPK
082 0 4 _a658.8/27
_bRAY
100 _aNadeau,Raymond A.
_eauthor
245 0 _aLiving brands
_bcollaboration+innovation=customer fascination
_cRaymond A. Nadeau
260 _aNew York
_bMcGraw-Hill
_c2007
300 _axix 302 p
_bCol. ill
_c24 cm
650 1 0 _aAdversiting
_xBrand name products
650 2 0 _aBrand name products
942 _cOS
999 _c2813
_d2813