000 00538nam a2200193#a 4500
008 221019s2007 xx 000 0 eng d
020 _a9781401302597
035 _a0000003073
040 _aKPPK
082 0 4 _a808.04
_bFRA
100 _aLuntz,Frank I
_eauthor
245 0 _aWords that work: it's not what you say it's what people hear
_cFrank Luntz
260 _aSelangor
_bhyperion
_c2007
300 _a324p.
_c22cm
650 1 0 _aEnglish language
650 2 0 _aMass media and language
650 2 0 _aPersuasion(Rhetoric)
942 _cOS
999 _c2949
_d2949