| 000 | 00624nam a2200193#a 4500 | ||
|---|---|---|---|
| 008 | 221019s2011 xx 000 0 eng d | ||
| 020 | _a9780230343436 | ||
| 035 | _a0000004346 | ||
| 040 | _aMPIC | ||
| 082 | 0 | 4 | _a658.514 DEB |
| 100 |
_aDe Bes, Fernando Trias _eauthor |
||
| 245 | 0 |
_aWinning at innovation _bthe A-to-F model _cFernando Trias de Bes, Philip Kotler |
|
| 260 |
_aBasingstoke [England] _bPalgrave Macmillan _c2011 |
||
| 300 |
_axvi, 272 p. _bill. _c24 cm |
||
| 500 | _aincludes bibliographical references and index | ||
| 650 | 1 | 0 |
_aTechnological innovations _xManagement |
| 700 | _aKotler, Philip | ||
| 942 | _cOS | ||
| 999 |
_c4218 _d4218 |
||