| 000 | 00598nam a2200205#a 4500 | ||
|---|---|---|---|
| 008 | 221019s2010 xx 000 0 eng d | ||
| 020 | _a9780273724711 | ||
| 035 | _a0000004397 | ||
| 040 | _aMPIC | ||
| 082 | 0 | 4 |
_a658.802 _bBLY |
| 100 |
_aBlythe, Jim _eauthor |
||
| 245 | 0 |
_aMarketing planning _bstrategy, environment and context _cJim Blythe, Phil Megicks |
|
| 260 |
_aHarlow, England _bPearson _c2010 |
||
| 300 |
_axi, 264 pages _billustrations _c27 cm |
||
| 500 | _aIncludes index | ||
| 650 | 1 | 0 |
_aMarketing _xManagement |
| 650 | 2 | 0 |
_aMarketing _xPlanning |
| 700 | _aMegicks, Phil | ||
| 942 | _cOS | ||
| 999 |
_c4269 _d4269 |
||