Always on advertising, marketing and media in an era of consumer control
Vollmer, Christopher
Always on advertising, marketing and media in an era of consumer control Christopher Vollmer with Geoffrey Precourt. - New York McGraw-Hill c2008. - 215 p. ill. 21 cm
Includes bibliographical references and index
9780071508285
Consumer behavior
Internet marketing
658.800285 / VOL
Always on advertising, marketing and media in an era of consumer control Christopher Vollmer with Geoffrey Precourt. - New York McGraw-Hill c2008. - 215 p. ill. 21 cm
Includes bibliographical references and index
9780071508285
Consumer behavior
Internet marketing
658.800285 / VOL