Always on (Record no. 3728)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00671nam a2200205#a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221019s2008 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071508285 |
| Qualifying information | (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 0000003856 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKM |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800285 |
| Item number | VOL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vollmer, Christopher |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Always on |
| Remainder of title | advertising, marketing and media in an era of consumer control |
| Statement of responsibility, etc. | Christopher Vollmer with Geoffrey Precourt. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 215 p. |
| Other physical details | ill. |
| Dimensions | 21 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Precourt, Geoffrey. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Shelf |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MPIC Library | MPIC Library | Resource Center | 09/05/2012 | 658.800285 VOL | 0000007164 | 08/09/2022 | 08/09/2022 | Open Shelf |