Blue ocean strategy how to create uncontested market space and make the competition irrelevent

Kim, W. Chan

Blue ocean strategy how to create uncontested market space and make the competition irrelevent W. Chan Kim, Renee Mauborgne - Expended edition - Boston, Massachusetts Harvard Business Review Press c2015 - xxviii, 287 p 25 cm

9781625274496


Market segmentation
New products

658.8 / KIM
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