Blue ocean strategy how to create uncontested market space and make the competition irrelevent
Kim, W. Chan
Blue ocean strategy how to create uncontested market space and make the competition irrelevent W. Chan Kim, Renee Mauborgne - Expended edition - Boston, Massachusetts Harvard Business Review Press c2015 - xxviii, 287 p 25 cm
9781625274496
Market segmentation
New products
658.8 / KIM
Blue ocean strategy how to create uncontested market space and make the competition irrelevent W. Chan Kim, Renee Mauborgne - Expended edition - Boston, Massachusetts Harvard Business Review Press c2015 - xxviii, 287 p 25 cm
9781625274496
Market segmentation
New products
658.8 / KIM