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Essentials of marketing research

Essentials of marketing research Joseph F. Hair, Mary F. Wolfinbarger, David J. Ortinau. Robert P. Bush - xvi, 382 p. ill. 26 cm

Includes bibliographical references and index

ISBN: 9780071266345

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 ESS

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