Essentials of marketing research (Record no. 4292)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00777nam a2200253#i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221019s2008 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071266345 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 0000004420 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MPI |
| Description conventions | rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 ESS |
| 245 #0 - TITLE STATEMENT | |
| Title | Essentials of marketing research |
| Statement of responsibility, etc. | Joseph F. Hair, Mary F. Wolfinbarger, David J. Ortinau. Robert P. Bush |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Boston |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill |
| Date of production, publication, distribution, manufacture, or copyright notice | c2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 382 p. |
| Other physical details | ill. |
| Dimensions | 26 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bush, Robert P. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ortinau, David J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wolfinbarger, Mary F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Shelf |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MPIC Library | MPIC Library | Resource Center | 15/08/2019 | 71.40 | 658.83 ESS | 0000008225 | 08/09/2022 | 71.40 | 08/09/2022 | Open Shelf |