Strategic brand management building, measuring and managing brand equity

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Material type: Text

TextPublication details: Harlow;Upper Saddle River, N.J. Prentice Hall 2007Edition: 3rd edDescription: xxi, 692 p. ill. 27 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Open Shelf	MPIC Library Resource Center	658.827 KEL (Browse shelf(Opens below))	Available		0000007486

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Previous	658.820 Manual of the physical distribution of expert goods, Voll. I	658.821 ROB Emotion marketing the Hallmark way of winning customers for life	658.827 CHE Undertsanding brands	658.827 KEL Strategic brand management building, measuring and managing brand equity	658.83 ESS Essentials of marketing research	658.8342 HED Pemasaran Peniruan 101	658.84 CZI Global business positioning ventures ahead	Next

Includes bibliographical references and index

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