Global business positioning ventures ahead Michael R. Czinkota, Ilkka A. Ronkainen

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Material type: Text

TextPublication details: New York Routledge 2011Description: xviii, 250 p. ill. 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Open Shelf	MPIC Library Resource Center	658.84 CZI (Browse shelf(Opens below))	Available		0000008143

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Previous	658.827 KEL Strategic brand management building, measuring and managing brand equity	658.83 ESS Essentials of marketing research	658.8342 HED Pemasaran Peniruan 101	658.84 CZI Global business positioning ventures ahead	658.84 FLE International marketing an Asia-Pacific perspective	658.84 ISS Issues and challenges in e-commerce casebook	658.84 VAL You too can be rich	Next

Includes index

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