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Strategic brand management building, measuring and managing brand equity

By: Material type: TextTextPublication details: Harlow;Upper Saddle River, N.J. Prentice Hall 2007Edition: 3rd edDescription: xxi, 692 p. ill. 27 cmISBN:
  • 9788120335400
Subject(s): DDC classification:
  • 658.827 KEL
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Item type Current library Call number Status Date due Barcode
Open Shelf MPIC Library Resource Center 658.827 KEL (Browse shelf(Opens below)) Available 0000007486

Includes bibliographical references and index

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