Always on advertising, marketing and media in an era of consumer control Christopher Vollmer with Geoffrey Precourt.

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TextPublication details: New York McGraw-Hill c2008.Description: 215 p. ill. 21 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Open Shelf	MPIC Library Resource Center	658.800285 VOL (Browse shelf(Opens below))	Available		0000007164

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Previous	658.8 MAR Marketing power plays how the world's most ingenious marketers reach the top of their game	658.8 QUE Greater Good	658.8 ROH Personality not included:why companies lose their authencity and how great brands get it back	658.800285 VOL Always on advertising, marketing and media in an era of consumer control	658.802 BLY Marketing planning strategy, environment and context	658.802 WES Rancangan pemasaran yang berjaya	658.802 WES Rancangan pemasaran yang berjaya	Next

Includes bibliographical references and index

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