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Blue ocean strategy how to create uncontested market space and make the competition irrelevent W. Chan Kim, Renee Mauborgne

By: Contributor(s): Material type: TextTextPublication details: Boston, Massachusetts Harvard Business Review Press c2015Edition: Expended editionDescription: xxviii, 287 p 25 cmISBN:
  • 9781625274496
Subject(s): DDC classification:
  • 658.8 KIM
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