Essentials of marketing research Joseph F. Hair, Mary F. Wolfinbarger, David J. Ortinau. Robert P. Bush

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TextPublisher: Boston McGraw-Hill c2008Description: xvi, 382 p. ill. 26 cmContent type:

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Item type	Current library	Call number	Status	Date due	Barcode
Open Shelf	MPIC Library Resource Center	658.83 ESS (Browse shelf(Opens below))	Available		0000008225

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Previous	658.821 ROB Emotion marketing the Hallmark way of winning customers for life	658.827 CHE Undertsanding brands	658.827 KEL Strategic brand management building, measuring and managing brand equity	658.83 ESS Essentials of marketing research	658.8342 HED Pemasaran Peniruan 101	658.84 CZI Global business positioning ventures ahead	658.84 FLE International marketing an Asia-Pacific perspective	Next

Includes bibliographical references and index

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